The "Braun T3 Pocket Radio" designed in the 60’s by Dieter Rams and his team. It symbolizes flaw 3Dimensional viewing of the straight linear and smooth-edged parallelepipedic form that gives a good safe solid feeling.And it is a kind of a starting point for many modern designs for example Apples "iPod". As the head of design in Braun Rams had ten rules:
"Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible."
DESIGN MUSEUM. DIETER RAMS Industrial Designer (1932-)Selector for 25/25 - Celebrating 25 Years of Design 29 March - 22 June 2007 From: http://designmuseum.org/design/dieter-rams [Accessed 12 October 2009]
Truly meaningful and guiding rules for a designer.
Simple and easy to work with it shows the human aspiration for making things as good looking, stylish and flawless as possible and as much easy to use, transport, reproduce and to be made with less loss of material as possible.
So where does it fit in "Art, Craft or Design"?
Rams and his staff had to make a conceptual model using craft skills. They had to make the model using these skills but also make it easy made in mass production and design it so that the machines and factory facilities could make it easily. But still without those skills in his team it would have been impossible that is for the craft category but it can’t be put in it. As to Art it doesn’t belong in that kind of making because even if it can be considered as a piece of Art it’s still not fully.
In the end its place is in Design.
It is a piece of pure designers work and it is in there because though it is required for the designer to posses the Arts and Craft skills in the and it’s made by the designer and his team in this case Dieter Rams and his staff.